Excitement filled the air at Bloom Bank Africa’s Red Light branch this past Saturday as customers gathered for the maiden Aye Waste Promo draw. This ongoing savings promotion, which began in June and will run until January 2025, is designed to reward Bloom Bank’s customers with both impressive prizes and a competitive 10% annual interest rate on savings certificates.
To participate in the Aye Waste Promo, customers are required to purchase savings certificates worth LRD 20,000 or more. Each certificate purchased comes with an instant branded gift, and for every 10 certificates purchased, customers earn an entry into the grand prize draw for bigger rewards.
At the first draw, a middle-aged customer from the Buchanan branch, known for her dried goods business at Buchanan Market, won the grand prize—a motorbike. “This motorbike will help me expand my business and better serve my customers,” she said with excitement.
The second prize, a 32-inch TV and desk, went to a young electronics vendor from Waterside Market on Mechlin Street. “These prizes will help improve my shop and attract more customers,” he commented.
An older gentleman involved in the susu business won the third prize, a percolator. He expressed his appreciation, noting how the prize would be a useful addition to his daily routine.
The event also featured fun activities where additional prizes were awarded. A middle-aged lady won a pressing iron in a dance competition, and a young customer earned a stereo set by answering a quiz question correctly.
The Liberia National Lottery Authority was on hand to oversee the draw, ensuring that the selection of winners was fair and transparent.
Bloom Bank’s Managing Director, Mr. Lekan Balogun expressed the bank’s commitment to fostering a savings culture among its customers. “The Aye Waste Promo is our way of encouraging our customers to save more and reap the rewards of their commitment. We believe in supporting the financial growth of individuals and SMEs, and this promotion is just one of the many ways we’re helping to build a stronger, more prosperous community.”
The Aye Waste Promo draws will continue on the second Saturday of every month until January 2025. The next draw, scheduled for September, will feature prizes including a branded bike, an icebox, and a microwave. The grand prize draw in January 2025 will offer another motorbike as the top prize.
With the Aye Waste Promo, Bloom Bank continues to deliver on its promise of empowering customers and supporting their financial goals through innovative and rewarding financial products.